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Reshma Mohammed

I Specialize in leveraging Digital Strategies to Empower Businesses and Individuals. With a commitment to transformative coaching and training, I guide you towards success in the dynamic world of digital marketing.

Join me on this journey of empowerment and entrepreneurship!

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Social Ads Mastery: Facebook & Instagram Edition

Create compelling digital content that engages your audience & grows your brand. Join this short course to learn how to create a powerful social media strategy!

Upskill
with our
short course

Social Media
Content Creation

Course Fee
Next Starting Date
Days
Timings
Duration
AED 3000 excluding VAT
19 Dec 2023
Mon & Tue
6:30PM to 9:30PM
3 weeks

OVERVIEW

Elevate your marketing game with our comprehensive course on Facebook and Instagram Ad Management. Unleash the full potential of these powerful platforms as you learn to create, optimize, and analyze ad campaigns that drive real results. Whether you’re a marketer, business owner, or aspiring ad specialist, this course is your gateway to mastering the art of social advertising.

  • Marketing Professionals
  • Business Owners
  • Aspiring Advertisers
  • Social Media Managers
  • Individuals Seeking In-Depth Ad Knowledge
    1. Introduction to Facebook and Instagram Advertising
      • Platform Overview
      • Importance of Social Ads
    2. Setting Up Your Ad Accounts
      • Creating Business Manager Accounts
      • Linking Facebook and Instagram
    3. Understanding Ad Objectives
      • Choosing the Right Objective
      • Aligning Goals with Objectives
    4. Crafting Compelling Ad Creatives
      • Design Best Practices
      • Copywriting Techniques
      • A/B Testing
    5. Targeting Your Audience
      • Demographic Targeting
      • Custom Audiences
      • Lookalike Audiences
    6. Budgeting and Bidding Strategies
      • Setting Ad Budgets
      • Choosing Bid Strategies
      • Maximizing ROI
    7. Ad Placement and Formats
      • Optimizing for Mobile
      • Carousel vs. Single Image
      • Video Advertising
    8. Analytics and Performance Measurement
      • Understanding Insights
      • Conversion Tracking
      • Interpreting Data for Optimization
    9. Advanced Strategies and Hacks
      • Retargeting Tactics
      • Dynamic Ads
      • Split Testing
    10. Compliance and Policy Adherence
      • Ad Review Process
      • Policy Guidelines
      • Avoiding Common Pitfalls

This course caters to all skill levels, from beginners to intermediate marketers. Gain the expertise to navigate the evolving landscape of Facebook and Instagram advertising successfully.

About

As a Digital Marketer, I specialize in social media management, creating impactful Facebook and Instagram paid ad campaigns. With a knack for visual storytelling, I’m also a skilled Canva graphic designer.